We design booths and crossing experiences from different fields following all the coordinated image aimed at showing news scenarios and a new perspective on the market. We take care of the Creative Direction of your events and exhibitions coordinating all the organizational phases: from the set-up and styling to the graphic communication till to the project management of the network and the resources involved taking care of all the details.
Kick-Off is the New Trend Space curated by D-Segno Studio for ORNAMENTA. A project that seeks to examine the new Macro Trends in the Ceramic World focusing on new designs, colours and materials. An Area of around 120 square metres which wants to be an inspiring journey through four trends playing with products whose background is made by the digital revolution currently leading to fundamental changes in the manufacture and processing.
Press information and image material: info@d-segno.com
Designed by D-Segno Studio, Ornamenta Cafè recreates the atmosphere of a metropolitan cafe recalling the fifties and sixties. The floor is the new Chiaroscuro collection presented in world premiere, a cement that enhances the natural material used here in the light color of the range. The furnishings, the brass finishes that cover the arches and the use of wall-mounted ceramics help to reinforce the iconography. “The idea was to create an imperfect surface imbued with character and emotion and an exceptional depth of colour, resulting from the tonal balance of light and dark shades celebrating the rawness of natural substance. The surface creates a dynamic play, appearing from a distance as a smooth mélange, across a spectrum of earthy hues that are surprisingly vibrant, from major brown to luminous sand and off-white. Plain tiles are accompanied by an interactive digital decorative module in three different colour variants that allow architects and and designers to visualize different colourways and layouts.”
The stand is a large container made of wood fiber panels (MDF) colored over the entire surface with water-based, non-toxic and pigments with a low concentration of formaldehyde (classification E1) guaranteeing on the one hand a perfect and safe coexistence with the environment, on the other offering new possibilities in the field of decoration and interior design, allowing a wide variety of aesthetic effects and innovative finishes. Ornamenta will present its latest research on materials during the week of Cersaie this year, in an exhibition that shows the fruits of research experimental on materials, focusing on the combination of originality and industrial techniques and a renewed acceptance of color as a distinctive trait inside a container cleared from the use of a black in total look in which the contextual play of materials culminates in a display unique and voluminous capable of arousing inspiration from multiple angles.
SCENARIOS 2019, a New Trend Space that offers an overview of the latest market developments and the tile trends for 2019/20. With the Art Direction of Davide Tonelli, We have analysed the latest tendencies and prepared trend themes that will be shown in this installation. The Future of Ceramics presents us with diff erent challenges, with the mega topic of digitalisation, continuing to occupy our working days. In response, we look for ways toward a new research in giving personality to products . Ask yourself the question: “What is my individuality?” Experience six interactive moodboards at Scenarios 2019: we invite you, on the long wave of “terrazzo theme”, to think about new contaminations of materials with Composita scenario, to experience the feel of natural warmth and welcoming to your home with Earthy Materials, to discover the relaxed tone born by the complementary combination of Pink and Green, to fi nd a refuge from modern life with Botanica, to rethink your attitude to luxury with Indulgent Luxury and to recover your roots and traditions in Nostalgia.
In partnership internal Mkt. Dpt we designed the new wall compositions of Liquida Collection including Slabs in the showroom’s area dedicated to Fio. We created a specific implementation being careful to be consistent with the new corporate identity of the brand relaunched at last Cersaie.
Ph. courtesy of Fioranese Cersamica
Flexibility. The booth is structured in an open area in which design sets create potential living paradigms designed to mirror contemporary lifestyles of new generations. “In an increasingly, fluid society, I think one of the greatest challenges for designers is to make space more flexible, responding to the growing needs of nomadism and co-sharing of new young consumers, the so-called millennials. Spaces must acquire characteristics of modularity, of scalability, and the products, in these new dynamics of living, must also fulfill these new functions. “
With this booth we were honored for best “Open Concept,” as the booth exterior features open sides, allowing visitors view the tile products from multiple angles. The trendy fashion-forward pink hue of the booth complements the open design.
Ornamenta presents the latest news from Cersaie 2017 proposing the new collections inspired by both the world of nature and design, characterized by graphic patterns of contemporary trends such as Stile Libero and Modernist on the theme of “terrazzo” and original patterns declined in different color variations such as Manifesto. Participation in the fair is in collaboration with Ceramics of Italy.
Ornament and Crime was an essay and a lecture by modernist architect Adolf Loos, that criticizes ornament in art, first given on 21 January 1908 in Vienna. The essay equated the use of ornamentation in late nineteenth and early twentieth century architecture and design with the destruction of culture and society. Loos felt strongly that ornament had no meaning or place within contemporary culture, even going so far as to argue that ornament actually hindered society’s progress. Specifically, Loos viewed superfluous ornament as an epidemic, one that contributed to the obsolescence of objects. He advocated for simplicity, because simple objects never go out of style and therefore would be treasured for all time. Even today, Loos’s questioning of the role of ornamentation still resonates within the architecture and the decorative arts communities. Academics, critics, students, artists, and curators regularly discuss and debate the topic, asking themselves such questions as: What purpose does ornament serve the design of an object? Is it simply a function of style? Does ornament contribute anything meaningful to objects today?
Three-dimensional totems in a vibrant color palette with natural and graphic inspiration ele-ments characterize ORNAMENTA installation at Bologna Design Week, giving it a chromatic and material rhythm. “Percorsi”, in which the absolute protagonist is the porcelain stoneware ceramics, strictly Made in Italy, alternating with the color. Craftsmanship and industry dialogue by renewing the idea of architectural space and defining new perspectives for the use of ceramic products, with the possibility of concretizing the relationship between the world of art and contemporary design.
The fair returns to Orange County Convention Center in Orlando, and for the occasion Ornamenta propose 3 new collections which represent the first approach to natural surfaces: Stile Libero, Metafisico and Materia viva.
Installation in via dell’Orso 14, at ORSORAMA GALLERY.